OG Surprise Backpacks

Unlock the surprise inside!
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New Arrivals

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Pets, pets, and more pets!

New Arrivals in Pets.
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Beauty Inside & Out

Check out the Our Generation Fashion & Beauty hub!

New Arrivals

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Dressed to Twirl ballet outfit all components
Dressed to Twirl ballet outfit all components
Dressed To Twirl
$24.99
OG Fly Urban Skateboard Outfit for 18-inch Dolls
OG Fly Urban Skateboard Outfit for 18-inch Dolls
OG Fly
$24.99
Seaside Sleepover Pajama Outfit for 18-inch Dolls
Seaside Sleepover Pajama Outfit for 18-inch Dolls
Seaside Sleepover
$24.99
18-inch doll with blonde hair, blue eyes, purple streaks, guitar and storybook
18-inch doll with blonde hair, blue eyes, purple streaks, guitar and storybook
Layla
$79.99
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113 products

OUR GENERATION

This is OUR story

Our Generation is bigger than a toy company. We invite girls into a community of empowerment and play, a place where their collective voices create thenarrative of their generation.

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Diverse Group of young Girls playing with Dolls
Dolls
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Outfits
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Accessories
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Themes

How parents and kids feel about Our Generation

★★★★★

I bought the Salon Cart for my kid. She is 7 and she loves it! She plays with it all the time.

leela23
Borung, VIC
★★★★★

Well made, not flimsy. My daughter loves that the car has a working radio & can Bluetooth!

Tarsha
Tasmania, AU
★★★★★

The Ice Cream Truck is one of the best value toys I’ve ever bought. Great quality with lots of accessories. We have a lot of OG gear, but this takes the cake.

Lisa
Victoria, AU
★★★★★

Awesome doll’s school house, my granddaughter loves playing with it!
Would recommend to others, very easy to assemble and sturdy.

Irene
Sydney, NSW

This is our generation

We invite girls into a community of empowerment and play, a place where their collective voices create the narrative of their generation.

Safety

Rest assured that all OG dolls, fashions and accessories go through stringent testing procedures that meet or exceed all U.S.

The Environment

we have been relentless in choosing the most recycled and recyclable materials we can to package our toys.