Yay, Spa Day

Treat them to days of relaxation with water and bubble sounds, music and cute spa accessories!


Double up on sweet dreams & slumber party fun!

Hair Salon

Give your besties hair makeovers!

Imagine the

Get every chef-to-be smiling at the Easy Cheesy Pizzeria!

This is Our Generation.

With our heads in the blue sky and our feet planted firmly on the ground. We’re changing the world without ever forgetting to be kids.


This is OUR story

Our Generation is bigger than a toy company. We invite girls into a community of empowerment and play, a place where their collective voices create the narrative of their generation.

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Absolutely fabulous doll car! The service was above and beyond as well after ordering it! Can’t recommend this car and OG enough ... one happy little birthday girl today!

Leanne, Gold Coast

Great toy purchased this item for my daughter and she loves it. Our Generation has some really great products for 18in dolls.


The Accessories fits18 inch dolls perfectly and provides hours of fun imaginative play

Arleal, NJ

The dog accessories are adorable, an extra outfit for the doll too and the scooter is so fun that little brother has played with it almost as much as sister : )

HappyChristmasMama, TX