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a Holiday Hit!

Gift the biggest adventure with our most MEGA RV camper ever!

The Christmas Concert

These holidays twirl and shine with our beautiful ballet dolls!

Doll-ightful Gifts

Make every holiday unforgettable with sparkles, glamour, and good friends!

New Arrivals

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This is OUR story

Our Generation is bigger than a toy company. We invite girls into a community of empowerment and play, a place where their collective voices create thenarrative of their generation.

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Gift Guide

Best Toys for Kids & Doll Fans

How parents and kids feel about Our Generation


My Kids love Our Generation products and I love that they’re great quality for a reasonable price

Bright, VIC

Great toy purchased this item for my daughter and she loves it. Our Generation has some really great products for 46cm dolls.

Melbourne, VIC

The Accessories fits 46cm dolls perfectly and provides hours of fun imaginative play

Townsville, QLD

The dog accessories are adorable, an extra outfit for the doll too and the scooter is so fun that little brother has played with it almost as much as sister : )

Perth, WA

This is our generation

We invite girls into a community of empowerment and play, a place where their collective voices create the narrative of their generation.


Rest assured that all OG dolls, fashions and accessories go through stringent testing procedures that meet or exceed all U.S.

The Environment

we have been relentless in choosing the most recycled and recyclable materials we can to package our toys.