Let's Cook

Bake playtime a better place, one oven at a time!

Pretty Pantry

Open the door to foodie fun with 45+ detailed play food pieces!

New Arrivals

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This is OUR story

Our Generation is bigger than a toy company. We invite girls into a community of empowerment and play, a place where their collective voices create thenarrative of their generation.

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How parents and kids feel about Our Generation


I bought the Salon Cart for my kid. She is 7 and she loves it! She plays with it all the time.

Borung, VIC

Well made, not flimsy. My daughter loves that the car has a working radio & can Bluetooth!

Tasmania, AU

The Ice Cream Truck is one of the best value toys I’ve ever bought. Great quality with lots of accessories. We have a lot of OG gear, but this takes the cake.

Victoria, AU

Awesome doll’s school house, my granddaughter loves playing with it!
Would recommend to others, very easy to assemble and sturdy.

Sydney, NSW

This is our generation

We invite girls into a community of empowerment and play, a place where their collective voices create the narrative of their generation.


Rest assured that all OG dolls, fashions and accessories go through stringent testing procedures that meet or exceed all U.S.

The Environment

we have been relentless in choosing the most recycled and recyclable materials we can to package our toys.