Christmas Trees 20% Off

Enjoy 20% off Christmas trees from Dec 3–9. Discount applied at checkout.
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All-New Surprises

Unpack the fun with 6 backpacks and lunch bags to collect!
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New Arrivals

Check out the newness!
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Cherish the Magic!

Celebrate this season's joy with limited-edition 2025 holiday dolls!
Get it while you can

New Arrivals

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Kelsie
$54.99
Harmony
$49.99
Chicken Coop Playset
$54.99
Angelina "From Hair to There"
$69.99
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24 products

OUR GENERATION

This is OUR story

Our Generation is bigger than a toy company. We invite girls into a community of empowerment and play, a place where their collective voices create thenarrative of their generation.

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How parents and kids feel about Our Generation

★★★★★

I bought the Salon Cart for my kid. She is 7 and she loves it! She plays with it all the time.

leela23
Borung, VIC
★★★★★

Well made, not flimsy. My daughter loves that the car has a working radio & can Bluetooth!

Tarsha
Tasmania, AU
★★★★★

The Ice Cream Truck is one of the best value toys I’ve ever bought. Great quality with lots of accessories. We have a lot of OG gear, but this takes the cake.

Lisa
Victoria, AU
★★★★★

Awesome doll’s school house, my granddaughter loves playing with it!
Would recommend to others, very easy to assemble and sturdy.

Irene
Sydney, NSW

This is our generation

We invite girls into a community of empowerment and play, a place where their collective voices create the narrative of their generation.

Safety

Rest assured that all OG dolls, fashions and accessories go through stringent testing procedures that meet or exceed all U.S.

The Environment

we have been relentless in choosing the most recycled and recyclable materials we can to package our toys.